Meet our CEO Yulia Bryan

Interviewer, Sarah Collins: Thank you for joining us today, Yuliia. Can you start by telling us what inspired you to create YLYNX?

Yuliia Bryan: Thank you for having me. YLYNX was born out of my passion for creating elegant and timeless evening dresses that empower women. I wanted to design pieces that not only make women look beautiful but also feel confident and extraordinary. My inspiration comes from the strength and grace of women, and I aim to reflect that in every dress. I believe every women is a Queen.

Sarah Collins: Your designs were showcased at the Cannes Film Festival in your first year. How did that feel?

Yuliia Bryan: It was an incredible honor and a dream come true. Seeing our dresses on the red carpet at such a prestigious event was surreal. It validated all the hard work and creativity that went into YLYNX. The positive feedback and support from the fashion community were overwhelming and deeply gratifying.

Sarah Collins: Can you describe your design process? How do you turn an idea into a finished dress?

Yuliia Bryan: It all starts with a vision. I draw inspiration from various sources like art, nature, and the women who wear my dresses. I sketch my ideas and then work closely with my team to select the finest fabrics and materials. We create several prototypes, refining the design until it meets our high standards. Each dress is crafted with meticulous attention to detail, ensuring it embodies the elegance and sophistication of YLYNX.

Sarah Collins: What sets YLYNX apart from other evening dress brands?

Yuliia Bryan: YLYNX is about more than just fashion; it’s about empowering women to express their unique beauty and strength. Our designs blend classic elegance with modern flair, ensuring every woman feels special and radiant. We pay great attention to quality, craftsmanship, and fit, creating dresses that are not only beautiful but also comfortable and flattering.

 

Sarah Collins: What has been the biggest challenge you’ve faced since launching YLYNX, and how did you overcome it?

Yuliia Bryan: One of the biggest challenges has been establishing a new brand in a highly competitive industry. Building a strong identity and gaining recognition took a lot of perseverance and creativity. We overcame it by staying true to our vision, consistently delivering high-quality designs, and connecting with our audience through meaningful storytelling and engagement.

Sarah Collins: What’s next for YLYNX? Any exciting plans you can share with us?

Yuliia Bryan: We have many exciting plans in the works! We’re expanding our collection to include more versatile pieces while maintaining our focus on elegance and quality. We’re also planning collaborations with other designers and artists to bring fresh perspectives to our brand. And, of course, we aim to continue making an impact at major fashion events around the world.

Sarah Collins: Finally, what advice would you give to aspiring fashion designers?

Yuliia Bryan: Believe in your vision and stay true to your creative instincts. The fashion industry can be challenging, but persistence and passion will get you far. Always be open to learning and evolving, and don’t be afraid to take risks. Most importantly, design with purpose and heart; when you create something meaningful, it resonates with people.

Sarah Collins: Thank you, Yuliia, for sharing your insights and the story of YLYNX. We look forward to seeing what the future holds for you and your brand.

Yuliia Bryan: Thank you! It’s been a pleasure.